Give your product a seat at my table.
I cook with the tools, ingredients and brands I'd actually use off camera. If yours earns a place in my kitchen, my audience sees it live — in a real dish, not a scripted ad.
Food content with my eye — and a bit of my life in it.
PotusChef is my Copenhagen-based kitchen and camera. On Instagram I mix technique with atmosphere: honest cooking, careful composition, and the small details that make a table feel alive.
- 01I actually use it. Your product shows up in a real cooking process, not a scripted endorsement.
- 02Shot like my own work. Every partnership gets the same editorial eye as everything else I post.
- 03Story first, pitch never. The product earns attention by contributing to the dish, technique or experience.
The food story, from prep to plate.
A few of the Reels I've actually posted — this is what a partnership looks like in my feed.
Swipe to explore
Brands I've cooked with.
A selection of the partners who've had a real place in my kitchen.
Two ways we can work together.
Tell me what you're trying to say, and I'll tell you if it's a Reel, a dinner, or both. No recycled campaign decks, no product shoved into a shot just to tick a box.
Instagram product partnerships
Your product, inside a food story I'd actually post — shot, cooked and shared from my own account.
- Recipe-led Reels, posts or story sequences
- Used the way I'd genuinely use it off camera
- I handle the concept, styling, cooking and shooting
- Usage rights and paid boost available if you want more reach
Pop-up & event sponsorships
Bring your brand to one of my pop-ups, somewhere guests can taste it, photograph it and actually remember it.
- Title or product sponsorship at a PotusChef pop-up
- A bespoke dinner built around your brand
- Your product built into the menu, not bolted on
- Content shot before, during and after the night
Why work with me instead of an ad.
I actually cook
I'm the one holding the pan, so I only put my name next to things I'd trust in my own kitchen.
It looks like my work, not an ad
My photos and film already have a look people follow me for. Your product gets that same care, not a stock-photo treatment.
From feed to table
One partnership can go from a Reel to a dinner guests actually attend. The story keeps going past a single post.
Your product deserves more than a placement.
Tell me what you want people to feel when they see it on my table, and I'll shape the story and the format around that.
Send Lorenzo your brief
Lorenzo Poto
Chef & founder, PotusChef